AI and technology · 1 min read
Feeling in control of data and trust were linked through understanding
Among 68 Brazilian students who tested a simulated smart building, control and trust were linked through privacy awareness, not directly.
The study, in plain language
A connected-home platform can promise that each person decides which data to share. In Brazil, students tested a tool for reviewing data permissions in a simulated smart-building scenario, then described how they understood control and privacy.
Those who felt more in control also tended to say they better understood the risks of disclosing information and the consequences of sharing it. That understanding, in turn, was associated with greater trust in the platform.
Perceived control and transparency did not by themselves show a clear direct link with trust. The path connecting the responses ran through better understanding what could happen to the data.
The key idea
Feeling in control of data was associated with better understanding the risks of sharing it, and that understanding was associated with greater trust.
Something to think about
If a platform lets you decide which data to share, does that make you trust it more, or do you first need to understand what could happen to them?
The original study
My data, my rules: an experimental study on a user-centric approach to data privacy in the internet of things
Source under CC BY 4.0. English adaptation and explanation by PaperFlow, with AI assistance. The text has been reorganized for a general audience; it is not the complete paper and does not imply endorsement by its authors.
One study alone does not represent a field's consensus. Educational content does not replace professional advice. Report a possible error.